In today’s digital age, many food business owners have turned to delivery apps to expand their reach. These apps have made it easier to connect with a broader customer base. However, there’s a hidden problem that often goes unnoticed by these owners. In this article, we’ll talk about the common mistakes they make when using delivery apps and offer some advice on how they can grow their business using a platform like OGFood while still getting orders from delivery apps.’
The Dangers of Depending Too Much on Delivery Apps
Loss of Your Own Identity: When customers order through these apps, they usually remember the app more than your restaurant. This can hurt your restaurant’s reputation and customer loyalty.
High Fees: Using delivery apps comes at a cost. Many business owners find themselves paying high fees, which can eat into their profits.
Limited Customer Information: These apps don’t always share customer data with you. This means you can’t personalize your marketing or get to know your customers better.
Tough Competition: There are many restaurants on delivery apps, making it hard for yours to stand out. You become just one option among many.
The Solution: OGFood
Now that we’ve looked at the problems with delivery apps, let’s explore a solution: OGFood. It’s a platform that lets you take control of your online presence and connect directly with customers.
Making the Most of Delivery App Orders to Grow Your Own Online Brand: Instead of fighting against delivery apps, you can use them to your advantage. Include a discount coupon for direct orders on your OGFood store in every delivery app order. This encourages customers to order from you directly next time, saving you money on fees.
Direct Contact with Customers: With OGFood, you can talk to your customers directly. When they order from your OGFood store, you get their information. This helps you build relationships and keep them coming back.
Keeping Your Identity: With OGFood, you can show your unique offerings and tell your story. This helps your customers see what makes your restaurant special.
Lower Costs & Increase Profit: OGFood charges a subscription fee instead of high commission fees. This means you get to keep more of your earnings.
While delivery apps can help your food business, it’s important not to rely on them too much. Depending on them too heavily can hurt your brand, increase costs, and limit your access to customer data. By using a platform like OGFood and offering direct order discounts, you can expand your business while keeping a direct connection with your customers. It’s time to break free from the grip of delivery apps and take control of your restaurant’s online future.